Ending the WWE Brand Split
February 24, 2012
By Nigel Doughty
Its the same old argument that has been going on for years. Was the brand split a good idea? Truth be told, there are pros and cons to the split, but there are also pros and cons to being one brand again.
When the brand split was first announced, it was exciting. Superstars would appear on one show only and this allowed WWE to build new main event stars in the process. If it was not for the brand split talented stars like Edge, C M Punk and Chris Jericho may never have held the WWE or World Heavyweight Title.
Unfortunately, the WWE has gotten to a stage now where the main events on both Smackdown and Raw are becoming old and stale. This is even more evident at the moment on Smackdown, as they have a number of their top stars out injured – Orton, Christian and Mark Henry are two that spring to mind immediately.
Truth be told, the brand split does not even mean much anymore. Raw is now a Supershow, which means stars from both brands appear on a regular basis, but even before that, there was always some cross over, with the WWE management team coming up with reasons as to why wrestlers from one brand would suddenly appear on the other.
Even the annual draft has lost any meaning. What is the point in having a star drafted from Smackdown to Raw, just to have him appear on Smackdown again a couple of weeks later?
Initially, the brand split was a superb idea, as it gave new stars a chance to shine. Unfortunately, WWE were unable to keep up with the requirements of creating new stars on a regular basis, and what was once a promising idea, has now become boring.
WWE have even been teasing the idea of bringing the brands back together. Last week on Raw, it was intimated that Laurinitis could become the GM of Smackdown as well as Raw, which could be the first step to an amalgamation.
Should it happen though? Unless WWE are planning on making significant changes, then the only answer really is yes.